TY  - BOOK
AU  - McCracken,Grant David
TI  - Culturematic: how reality TV, John Cheever, a Pie Lab, Julia Child, fantasy football, Burning man, the Ford Fiesta movement, Rube Goldberg, NFL films, Wordle, Two and a half men, a 10,000-year symphony, and ROFLcon memes will help you create and execute breakthrough ideas 
SN  - 9781422184011
AV  - HD30 .C858 2012
PY  - 2012///
CY  - Boston, Mass.
PB  - Harvard Business Press
KW  - Management
KW  - Social aspects
KW  - Popular culture
KW  - Economic aspects
KW  - Technological innovations
KW  - Creative thinking
KW  - New products
KW  - Diffusion of innovations
KW  - Electronic Books
N1  - 2; Welcome to culturematics --; Why culturematics matter --; Twenty culturematics --; culturematic clockworks --; Finding your vector --; How to make culturematics --; culturematic me --; The corporate culturematics; 2; b
N2  - Provides an experimental approach to innovation, using such popular culture examples as NFL Films, Starbucks, and J. Crew to show how success can be achieved through prototyping and testing
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=675172&site=eds-live&custid=s3260518
ER  -