TY  - BOOK
AU  - Schrage,Michael
TI  - Who do you want your customers to become? /Michael Schrage
SN  - 9781422187852
AV  - HF5415 .W463 2012
PY  - 2012///
CY  - Boston, Massachusetts
PB  - Harvard Business Review Press
KW  - Relationship marketing
KW  - Customer relations
KW  - Electronic Books
N1  - Title from PDF title page (viewed on Feb. 20, 2014); 2; 2; b
N2  - Who do you want your customers to become? According to MIT innovation expert and thought leader Michael Schrage, if you aren't asking this question, your strategic marketing and innovation efforts will fail. In this latest HBR Single, Schrage provides a powerful new lens for getting more value out of innovation investment
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=675163&site=eds-live&custid=s3260518
ER  -