Schrage, Michael, <br/><br/>
Who do you want your customers to become? /Michael Schrage. 

 - Boston, Massachusetts :  Harvard Business Review Press,  (c)2012. 
 - 1 online resource (70 pages). 
<br/><br/> Title from PDF title page (viewed on Feb. 20, 2014). 
<br/><br/>Includes bibliographies and index. 
<br/><br/> Who do you want your customers to become? According to MIT innovation expert and thought leader Michael Schrage, if you aren't asking this question, your strategic marketing and innovation efforts will fail. In this latest HBR Single, Schrage provides a powerful new lens for getting more value out of innovation investment... 
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<br/><br/><label>ISBN: </label>9781422187852 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing.<br/>Customer relations.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic Books.
<br/><br/><label>LC Class. No.: </label>HF5415  / .W463 2012