TY  - BOOK
AU  - McGrath,Rita Gunther
AU  - MacMillan,Ian C.
TI  - MarketBusters: 40 strategic moves that drive exceptional business growth 
SN  - 9781422171790
AV  - HD30 .M375 2005
PY  - 2005///
CY  - Boston
PB  - Harvard Business School Press
KW  - Strategic planning
KW  - Handbooks, manuals, etc
KW  - Customer relations
KW  - Management
KW  - Electronic Books
N1  - 2; MarketBusting strategies --; Transform the customers' experience --; Transform your offerings and their attributes --; Redefine your profit drivers --; Exploit industry shifts --; Exploit emerging opportunities --; Executing marketBusting strategies --; MarketBuster case study : Royal Insurance Italy; 2; b
N2  - "In this hands-on guide, Rita Gunther McGrath and Ian C. MacMillan identify powerful strategic moves they call "MarketBusters" - approaches that dramatically reconfigure profit streams in an industry, upend conventional competition, and ultimately deliver blockbuster growth." "Based on insights from an extensive three-year study, McGrath and MacMillan describe forty proven marketbusting moves and outline five overall strategies companies have used to drive new growth."--BOOK JACKET
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ER  -