McGrath, Rita Gunther. <br/><br/>
MarketBusters :  40 strategic moves that drive exceptional business growth / 
 Market busters  40 strategic moves that drive exceptional business growth 
Rita Gunther McGrath, Ian C. MacMillan. 
 - Boston :  Harvard Business School Press,  (c)2005. 
 - 1 online resource (viii, 264 pages) 
<br/><br/>Includes bibliographies and index. 
<br/><br/>MarketBusting strategies --  Transform the customers' experience --  Transform your offerings and their attributes --  Redefine your profit drivers --  Exploit industry shifts --  Exploit emerging opportunities --  Executing marketBusting strategies --  MarketBuster case study : Royal Insurance Italy. 
<br/><br/> "In this hands-on guide, Rita Gunther McGrath and Ian C. MacMillan identify powerful strategic moves they call "MarketBusters" - approaches that dramatically reconfigure profit streams in an industry, upend conventional competition, and ultimately deliver blockbuster growth." "Based on insights from an extensive three-year study, McGrath and MacMillan describe forty proven marketbusting moves and outline five overall strategies companies have used to drive new growth."--BOOK JACKET. 
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<br/><br/><label>ISBN: </label>9781422171790 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning--Handbooks, manuals, etc.<br/>Customer relations--Management--Handbooks, manuals, etc.<br/>Strategic planning--Handbooks, manuals, etc.<br/>Customer relations--Management--Handbooks, manuals, etc.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic Books.
<br/><br/><label>LC Class. No.: </label>HD30  / .M375 2005