TY  - BOOK
TI  - Harvard business review on thriving in emerging markets
T2  - The Harvard business review paperback series
SN  - 9781422172155
AV  - HF1413 .H378 2011
PY  - 2011///
CY  - Boston, Mass.
PB  - Harvard Business Review Press
KW  - International business enterprises
KW  - Developing countries
KW  - International trade
KW  - Electronic Books
N1  - 2; New Business Models In Emerging Markets; Matthew J. Eyring, Mark W. Johnson, and Hari Nair --; China vs the World; Thomas M. Hout and Pankaj Ghemawat --; Is It Too Late to Enter China?; Edward Tse --; How Local Companies Keep Multinationals at Bay; Arindam K. Bhattacharya and David C. Michael --; China + India: The Power of Two; Tarun Khanna --; The Battle for Female Talent in Emerging Markets; Sylvia Ann Hewlett and Ripa Rashid --; Making Better Investments at the Base of the Pyramid; Ted London --; Strategies That Fit Emerging Markets; Tarun Khanna, Krishna G. Palepu, and, Jayant Sinha --; The Hidden Risks in Emerging Markets; Withold J. Henisz and Bennet A. Zelner --; Managing Risk in an Unstable World; Ian Bremmer; 2; b
N2  - "If you need the best practices and ideas for gaining market share in developing economies--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: - Manage risk in unstable environments - Ward off political threats to your business - Customize your business model for emerging markets - Tailor your strategy to capitalize on countries' strengths - Gain ground on emerging giants - Compete in China's new high-tech market - Win the war for talent in developing economies - Serve the bottom of the pyramid profitably."--GoogleBooks
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=675144&site=eds-live&custid=s3260518
ER  -