Kotter, John P.,  1947- <br/><br/>
Buy-in :  saving your good idea from getting shot down / 
John P. Kotter and Lorne A. Whitehead. 
 - Boston, Mass. :  Harvard Business Review Press,  (c)2010. 
 - 1 online resource (xi, 192 pages) 
<br/><br/>Includes bibliographies and index. 
<br/><br/>The Centerville story. The death of a good plan --  Saving the day in Centerville, part one --  Saving the day in Centerville, part two --  Saving the day in Centerville, part three --  The method. Four ways to kill a good idea --  A counterintuitive strategy for saving your good idea --  Twenty-four attacks and twenty-four responses --  A quick reference guide for saving good ideas. 
<br/><br/> Explains how to effectively present and carry through one's business idea, focusing on the key areas of contention that opponents will offer and detailing how to combat each of them. 
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<br/><br/><label>ISBN: </label>9781422170717 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion.<br/>Creative ability in business.<br/>Public relations.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic Books.
<br/><br/><label>LC Class. No.: </label>HF5438  / .B895 2010