TY  - BOOK
AU  - Berman,Saul Jay
TI  - Not for free: revenue strategies for a new world 
SN  - 9781422172896
AV  - HF5415 .N684 2011
PY  - 2011///
CY  - Boston, Mass.
PB  - Harvard Business Review Press
KW  - Market segmentation
KW  - New products
KW  - Technological innovations
KW  - Digital media
KW  - Economic aspects
KW  - Electronic Books
N1  - 2; Segmentation --; Pricing innovation --; Payer innovation --; Package innovation --; Conclusion: Launching innovation; 2; b
N2  - What do you do when your products are as popular as ever but consumers just don't want to pay for them anymore? Berman identifies five trends that will force companies to reinvent their business models to minimize the negative impact of disruptive forces and maximize the revenue opportunities that shifting market trends create
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=675121&site=eds-live&custid=s3260518
ER  -