TY  - BOOK
TI  - Persuading people: expert solutions to everyday challenges
T2  - Pocket mentor series
SN  - 9781422163856
AV  - HM1196 .P477 2008
PY  - 2008///
CY  - Boston, Mass.
PB  - Harvard Business Press
KW  - Persuasion (Psychology)
KW  - Social aspects
KW  - Persuasion (Rhetoric)
KW  - Electronic Books
N1  - 1; Mentor's Message: Why Master the Art and Science of Persuasion? --; Persuading People: The Basics --; Understanding Persuasion --; Building Your Credibility --; Understanding Your Audience --; Winning Your Audience's Mind --; Capturing Your Audience's Heart --; Overcoming Resistance from Listeners --; Activating Audience Self-Persuasion --; Tips and Tools --; Tools for Persuading People --; Test Yourself --; To Learn More --; Sources for Persuading People; 2; b
N2  - "Persuasive people generate real value for their companies by turning ideas into action. But persuasion isn't easy; it takes practice, patience, and psychological savvy. That's where this new volume comes in - by enabling you to: adapt your pitch to your audience; build your credibility; and appeal to your listener's minds and hearts."--Jacket
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=675100&site=eds-live&custid=s3260518
ER  -