Persuading people :  expert solutions to everyday challenges. 

 - Boston, Mass. :  Harvard Business Press,  (c)2008. 
 - 1 online resource (x, 91 pages i18 cm.) 
 - Pocket mentor series .
<br/><br/>Includes bibliographical references. 
<br/><br/>Mentor's Message: Why Master the Art and Science of Persuasion? --  Persuading People: The Basics --  Understanding Persuasion --  Building Your Credibility --  Understanding Your Audience --  Winning Your Audience's Mind --  Capturing Your Audience's Heart --  Overcoming Resistance from Listeners --  Activating Audience Self-Persuasion --  Tips and Tools --  Tools for Persuading People --  Test Yourself --  To Learn More --  Sources for Persuading People. 
<br/><br/> "Persuasive people generate real value for their companies by turning ideas into action. But persuasion isn't easy; it takes practice, patience, and psychological savvy. That's where this new volume comes in - by enabling you to: adapt your pitch to your audience; build your credibility; and appeal to your listener's minds and hearts."--Jacket. 
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<br/><br/><label>ISBN: </label>9781422163856 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasion (Psychology)--Social aspects.<br/>Persuasion (Rhetoric)
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic Books.
<br/><br/><label>LC Class. No.: </label>HM1196  / .P477 2008