The power of unreasonable people : how social entrepreneurs create markets that change the world /
John Elkington, Pamela Hartigan.
- Boston, Mass. : Harvard Business School Press, (c)2008.
- 1 online resource (xviii, 242 pages)
- Leadership for the common good .
Includes bibliographies and index.
Organizing for success : the business models -- Tapping financial resources -- Identifying market opportunities in ten great divides -- Raising expectations for bonsai consumers -- Democratizing technology -- Changing the system -- Scaling solutions -- Conclusion : choosing our future.