Marketer's toolkit the 10 strategies you need to succeed /
writer, Richard Luecke.
- Boston, Mass. : Harvard Business School Press, (c)2006.
- 1 online resource.
- Harvard business essentials series .
Title from title screen.
Includes bibliographies and index.
9781422160848
Marketing--Handbooks, manuals, etc. Strategic planning--Handbooks, manuals, etc.