TY  - BOOK
AU  - Cruikshank,Jeffrey L.
AU  - Schultz,Arthur W.
TI  - The man who sold America: the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century 
SN  - 9781422161777
AV  - HF5810 .M369 2010
PY  - 2010///
CY  - Boston, Mass.
PB  - Harvard Business Review Press
KW  - Lasker, Albert Davis,
KW  - Advertisers
KW  - United States
KW  - Biography
KW  - Advertising
KW  - History
KW  - 20th century
KW  - Electronic Books
N1  - 2; The orator and the entrepreneur --; The Galveston hothouse --; Success in Chicago --; Salesmanship in print --; Growing up, breaking down --; The greatest copywriter --; Orange juice and raisin bread --; Fighting for Leo Frank --; Into the tomato business --; Saving baseball from itself --; Venturing into politics --; Electing a president --; The damnedest job in the world --; A family interlude --; A defeat and two victories --; Selling the unmentionable, and more --; Retrenching and reshaping --; Selling and unselling California --; The downward spiral --; Changing a life --; Finding peace --; The Lasker legacy; 2; b
N2  - The authors have drawn on a treasure of unknown papers to write this biography of Albert Davis Lasker. Lasker helped invent "reason why" advertising, market research based on direct mail advertising, premium coupons, and a host of other industry innovations. They recount the powerful influence of his background, his deep friendships and the debilitating depression he struggled with even as he forged his remarkable achievements.--[book jacket]; The fascinating story of Albert Lasker, the ingenius and tormented father of modern advertising
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=675012&site=eds-live&custid=s3260518
ER  -