The man who sold America : the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century /
Jeffrey L. Cruikshank and Arthur W. Schultz.
- Boston, Mass. : Harvard Business Review Press, (c)2010.
- 1 online resource (viii, 435 pages, 32 unnumbered pages of plates) : illustrations (some color).
Includes bibliographies and index.
The orator and the entrepreneur -- The Galveston hothouse -- Success in Chicago -- Salesmanship in print -- Growing up, breaking down -- The greatest copywriter -- Orange juice and raisin bread -- Fighting for Leo Frank -- Into the tomato business -- Saving baseball from itself -- Venturing into politics -- Electing a president -- The damnedest job in the world -- A family interlude -- A defeat and two victories -- Selling the unmentionable, and more -- Retrenching and reshaping -- Selling and unselling California -- The downward spiral -- Changing a life -- Finding peace -- The Lasker legacy.
The authors have drawn on a treasure of unknown papers to write this biography of Albert Davis Lasker. Lasker helped invent "reason why" advertising, market research based on direct mail advertising, premium coupons, and a host of other industry innovations. They recount the powerful influence of his background, his deep friendships and the debilitating depression he struggled with even as he forged his remarkable achievements.--[book jacket] The fascinating story of Albert Lasker, the ingenius and tormented father of modern advertising.