TY  - BOOK
AU  - Prahalad,C.K.
AU  - Ramaswamy,Venkatram
TI  - The future of competition: co-creating unique value with customers 
SN  - 9781422160749
AV  - HD41 .F888 2004
PY  - 2004///
CY  - Boston, Mass.
PB  - Harvard Business School Pub.
KW  - Competition
KW  - Customer relations
KW  - Customer services
KW  - Strategic planning
KW  - Economic value added
KW  - Success in business
KW  - Cliënten
KW  - Concurrence
KW  - Contatos com clientes
KW  - Création de valeur
KW  - Economische waarde
KW  - Planejamento estratégico
KW  - Relation avec la clientèle
KW  - Réussite dans les affaires
KW  - Serviço ao cliente
KW  - Strategische planning
KW  - Valeur ajoutée
KW  - Electronic Books
N1  - 2; The co-creation of value --; Building blocks of co-creation --; The co-creation experience --; Experience innovation --; Experience personalization --; Experience networks --; The market as a forum --; Creating new strategic capital --; Manager as consumer --; Rapid knowledge creation --; Strategy as discovery --; Building new capabilities for the future; 2; b
N2  - "Based on a wide range of ongoing experimentation in co-creation across many industries, The Future of Competition presents a new approach to value creation. In this framework, consumer-company interactions and personalized co-creation experiences - enabled by technical and social infrastructures - allow each consumer to co-create unique value with a network of companies and consumer communities." "Using vivid examples of companies that are discovering next practices, Prahalad and Ramaswamy discuss the key building blocks of co-creation - dialogue, access, risk assessment, and transparency (DART) - and explore how new experience technologies and social capabilities can enable robust experience environments."--Jacket
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ER  -