The future of competition co-creating unique value with customers /
C.K. Prahalad, Venkat Ramaswamy.
- Boston, Mass. : Harvard Business School Pub., (c)2004.
- 1 online resource (xiii, 256 pages ): illustrations.
Includes bibliographies and index.
The co-creation of value -- Building blocks of co-creation -- The co-creation experience -- Experience innovation -- Experience personalization -- Experience networks -- The market as a forum -- Creating new strategic capital -- Manager as consumer -- Rapid knowledge creation -- Strategy as discovery -- Building new capabilities for the future.
"Based on a wide range of ongoing experimentation in co-creation across many industries, The Future of Competition presents a new approach to value creation. In this framework, consumer-company interactions and personalized co-creation experiences - enabled by technical and social infrastructures - allow each consumer to co-create unique value with a network of companies and consumer communities." "Using vivid examples of companies that are discovering next practices, Prahalad and Ramaswamy discuss the key building blocks of co-creation - dialogue, access, risk assessment, and transparency (DART) - and explore how new experience technologies and social capabilities can enable robust experience environments."--Jacket.
9781422160749
Competition. Customer relations. Customer services. Strategic planning. Economic value added. Success in business. Cliënten. Concurrence. Contatos com clientes. Création de valeur. Economische waarde. Planejamento estratégico. Relation avec la clientèle. Réussite dans les affaires. Serviço ao cliente. Strategische planning. Valeur ajoutée.