TY  - BOOK
AU  - Khanna,Tarun
AU  - Palepu,Krishna G.
AU  - Bullock,Richard J.
TI  - Winning in emerging markets: a road map for strategy and execution 
SN  - 9781422157862
AV  - HF1008 .W566 2010
PY  - 2010///
CY  - Boston, Mass.
PB  - Harvard Business Press
KW  - Commerce
KW  - International business enterprises
KW  - Globalization
KW  - Economic aspects
KW  - Marketing
KW  - Management
KW  - Electronic Books
N1  - 2; Introduction --; The nature of institutional voids in emerging markets --; Spotting and responding to institutional voids --; Exploiting institutional voids as business opportunities --; Multinationals in emerging markets --; Emerging giants : competing at home --; Emerging giants : going global --; The emerging arena; 2; b
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=675004&site=eds-live&custid=s3260518
ER  -