TY  - BOOK
TI  - Understanding marketing: expert solutions to everyday challenges
T2  - Pocket mentor series
SN  - 9781422157329
AV  - HF5415 .U534 2010
PY  - 2010///
CY  - Boston, Mass.
PB  - Harvard Business Press
KW  - Marketing
KW  - Electronic Books
N1  - 1; 2; b
N2  - "This book will teach you to create a marketing orientation in your group or firm; understand and navigate the steps in the marketing process; and plan effective marketing programs, advertising campaigns, and sales promotions."--BOOK JACKET
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=674982&site=eds-live&custid=s3260518
ER  -