TY  - BOOK
AU  - Unruh,Gregory
TI  - Earth, Inc.: using nature's rules to build sustainable profits 
SN  - 9781422157855
AV  - TS170 .E278 2010
PY  - 2010///
CY  - Boston, Mass.
PB  - Harvard Business Press
KW  - New products
KW  - Environmental aspects
KW  - Industrial management
KW  - Production management
KW  - Electronic Books
N1  - 2; Materials parsimony --; Power autonomy --; Value cycles --; Sustainable product platforms --; Function over form --; Conclusion: building the ecosystem; 2; b
N2  - "In this book, Gregory Unruh introduces readers to the biosphere rules - nature-inspired principles that will transform a business from a resource depleter to a resource reuser, Reconfiguring the value chain as a value cycle, Unruh explains his five principles of sustainable business, modeled after the cyclical nature of the biosphere. Drawing on scientific evidence and the experiences of top global companies, Unruh shows how business and environmentalism are not only compatible but inherently similar." "This book presents an integrated sustainability strategy that can be leveraged across a company's product lines for profitable economies of scope and scale. Implementation leads a company inexorably toward embedded sustainability, a state in which sustainability is internalized in a company's products and disappears as a managerial concern. Showcasing the stories of successful innovators, Earth, Inc. proves that applying the biosphere rules isn't a costly sacrifice but an incredible business opportunity."--BOOK JACKET
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=674981&site=eds-live&custid=s3260518
ER  -