TY  - BOOK
AU  - Shenkar,Oded
TI  - Copycats: how smart companies use imitation to gain a strategic edge 
SN  - 9781422160633
AV  - HD41 .C679 2010
PY  - 2010///
CY  - Boston, Mass.
PB  - Harvard Business Press
KW  - Competition
KW  - Management
KW  - Imitation
KW  - Economic aspects
KW  - Diffusion of innovations
KW  - New products
KW  - Strategic planning
KW  - Electronic Books
N1  - 2; Fat copycats --; The science and art of imitation --; The age of imitation --; The imitators --; Imitation capabilities and processes --; Imitation strategies --; The imovation challenge; 2; b
N2  - "In business, imitation gets a bad rap: some business leaders see imitators as 'me too' players forced to copy because they have nothing original to offer. In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation - the exact or broad-brushed copying of an innovation - is as critical to prosperity as innovation, especially when the two are used together."-inside jacket
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=674980&site=eds-live&custid=s3260518
ER  -