TY  - BOOK
AU  - Govindarajan,Vijay
AU  - Trimble,Chris
TI  - 10 rules for strategic innovators: from idea to execution 
SN  - 9781422148082
AV  - HD62 .R854 2005
PY  - 2005///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - New business enterprises
KW  - Management
KW  - Entrepreneurship
KW  - Creative ability in business
KW  - Strategic planning
KW  - United States
KW  - Case studies
KW  - Electronic Books
N1  - 2; Why innovation needs a different kind of execution --; Why organizations, like elephants, never forget --; Case: Corning microarray technologies --; Slaying the elephant --; Why tensions rise when new borrows from established --; Case: New York Times Digital --; Turning tension into a productive force --; Why learning from experience is an unnatural act --; How being bold, competitive, or demanding can inhibit learning --; Case: Hasbro Interactive --; How being reasonable, inspiring, or diligent can block learning just as easily --; Case: Capston-White --; Finding gold with theory-focused planning --; Ten rules for strategic innovators --; Case: Analog Devices; 2; b
N2  - "In Ten Rules for Strategic Innovators, Govindarajan and Trimble reveal where firms go wrong on their journey from idea to execution - and outline exactly what is takes to build a breakthrough business while sustaining excellence in an existing one."--Jacket
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=674957&site=eds-live&custid=s3260518
ER  -