Govindarajan, Vijay. <br/><br/>
10 rules for strategic innovators :  from idea to execution / 
 Ten rules for strategic innovators 
Vijay Govindarajan, Chris Trimble. 
 - Boston, Mass. :  Harvard Business School Press,  (c)2005. 
 - 1 online resource (xxvii, 224 pages) :  illustrations. 
<br/><br/>Includes bibliographies and index. 
<br/><br/>Why innovation needs a different kind of execution --  Why organizations, like elephants, never forget --  Case: Corning microarray technologies --  Slaying the elephant --  Why tensions rise when new borrows from established --  Case: New York Times Digital --  Turning tension into a productive force --  Why learning from experience is an unnatural act --  How being bold, competitive, or demanding can inhibit learning --  Case: Hasbro Interactive --  How being reasonable, inspiring, or diligent can block learning just as easily --  Case: Capston-White --  Finding gold with theory-focused planning --  Ten rules for strategic innovators --  Case: Analog Devices. 
<br/><br/> "In Ten Rules for Strategic Innovators, Govindarajan and Trimble reveal where firms go wrong on their journey from idea to execution - and outline exactly what is takes to build a breakthrough business while sustaining excellence in an existing one."--Jacket. 
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<br/><br/><label>ISBN: </label>9781422148082 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New business enterprises--Management.<br/>Entrepreneurship.<br/>Creative ability in business.<br/>Strategic planning.<br/>New business enterprises--United States--Case studies.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic Books.
<br/><br/><label>LC Class. No.: </label>HD62  / .R854 2005