TY  - BOOK
AU  - Martin,Roger L.
TI  - The design of business: why design thinking is the next competitive advantage 
SN  - 9781422155110
AV  - HD53 .D475 2009
PY  - 2009///
CY  - Boston, Mass.
PB  - Harvard Business Press
KW  - Creative ability in business
KW  - Lateral thinking
KW  - Creative thinking
KW  - Knowledge management
KW  - Management
KW  - Electronic Books
N1  - 1; The knowledge funnel : how discovery takes shape --; The reliability bias : why advancing knowledge is so hard --; Design thinking : how thinking like a designer can create sustainable advantage --; Transforming the corporation : the design of Procter and Gamble --; The balancing act : how design-thinking organizations embrace reliability and validity --; World-class explorers : leading the design-thinking organization --; Getting personal : developing yourself as a design thinker; 2; b
N2  - Most companies today have innovation envy. Many make genuine efforts to be innovative: they spend on R and D, bring in creative designers, hire innovation consultants; but they still get disappointing results. Roger Martin argues that to innovate and win, companies need 'design thinking'
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=674950&site=eds-live&custid=s3260518
ER  -