Martin, Roger L., <br/><br/>
The design of business :  why design thinking is the next competitive advantage / 
Roger Martin. 
 - First ebook edition. 
 - Boston, Mass. :  Harvard Business Press,  (c)2009. 
 - 1 online resource :  illustrations 
<br/><br/>Includes bibliographical references. 
<br/><br/> The knowledge funnel : how discovery takes shape --  The reliability bias : why advancing knowledge is so hard --  Design thinking : how thinking like a designer can create sustainable advantage --  Transforming the corporation : the design of Procter and Gamble --  The balancing act : how design-thinking organizations embrace reliability and validity --  World-class explorers : leading the design-thinking organization --  Getting personal : developing yourself as a design thinker. 
<br/><br/> Most companies today have innovation envy. Many make genuine efforts to be innovative: they spend on R and D, bring in creative designers, hire innovation consultants; but they still get disappointing results. Roger Martin argues that to innovate and win, companies need 'design thinking'. 
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<br/><br/><label>ISBN: </label>9781422155110 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Creative ability in business.<br/>Lateral thinking.<br/>Creative thinking.<br/>Knowledge management.<br/>Management.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic Books.
<br/><br/><label>LC Class. No.: </label>HD53  / .D475 2009