TY  - BOOK
AU  - Mullins,John W.
AU  - Komisar,Randy
TI  - Getting to plan B: breaking through to a better business model 
SN  - 9781422152690
AV  - HD30 .G488 2009
PY  - 2009///
CY  - Boston, Mass.
PB  - Harvard Business Press
KW  - Business planning
KW  - New business enterprises
KW  - Entrepreneurship
KW  - Organizational change
KW  - Economics
KW  - Commerce
KW  - Electronic Books
N1  - 2; Don't reinvent the wheel, make it better : assembling analogs, antilogs, and leaps of faith to get to plan B --; Guiding your flight progress : the power of dashboards --; Air, food, and water : your revenue model --; Avoiding rocks and hard places : your gross margin model --; Trimming the fat : your operating model --; Cash is king : your working capital model --; It takes money to make money : your investment model --; Can you balance a one-legged stool? : multidimensional business models --; Getting started on discovering your plan B; 2; b
N2  - Succeeding with a new business whether in a corporation or a venture-based setting requires taking a leap of faith. But in order to grow, the business will need to morph and adjust many times before it meets the needs of a viable market. This book guides you through steps to effectively reinvent your business model
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=674935&site=eds-live&custid=s3260518
ER  -