Getting to plan B : breaking through to a better business model /
John Mullins, Randy Komisar.
- Boston, Mass. : Harvard Business Press, (c)2009.
- 1 online resource (xiii, 249 pages) : illustrations
Includes bibliographies and index.
Don't reinvent the wheel, make it better : assembling analogs, antilogs, and leaps of faith to get to plan B -- Guiding your flight progress : the power of dashboards -- Air, food, and water : your revenue model -- Avoiding rocks and hard places : your gross margin model -- Trimming the fat : your operating model -- Cash is king : your working capital model -- It takes money to make money : your investment model -- Can you balance a one-legged stool? : multidimensional business models -- Getting started on discovering your plan B.
Succeeding with a new business whether in a corporation or a venture-based setting requires taking a leap of faith. But in order to grow, the business will need to morph and adjust many times before it meets the needs of a viable market. This book guides you through steps to effectively reinvent your business model.
9781422152690
2009007185
GBA959790 bnb
015292089 Uk
Business planning. New business enterprises. Entrepreneurship. Organizational change. Economics. Commerce.