TY  - BOOK
AU  - Holstein,William J.
TI  - Manage the media: (don't let the media manage you) 
T2  - Memo to the CEO
SN  - 9781422146057
AV  - HD59 .M363 2008
PY  - 2008///
CY  - Boston, Mass.
PB  - Harvard Business Press
KW  - Industrial publicity
KW  - United States
KW  - Mass media and business
KW  - Issues management
KW  - Corporations
KW  - Investor relations
KW  - Corporate image
KW  - Electronic Books
N1  - 2; How not to manage relations with the media --; What went wrong --; Incorporate communications into corporate strategy --; Go on the offensive and shape the message --; Prevent the emergence of broad coalitions --; Embrace the new media --; Conclusion: creating organizations that communicate; 2; b
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=674930&site=eds-live&custid=s3260518
ER  -