D'Aveni, Richard A. <br/><br/>
Beating the commodity trap :  how to maximize your competitive position and increase your pricing power / 
Richard A. D'Aveni. 
 - Boston, Mass. :  Harvard Business Press,  (c)2010. 
 - 1 online resource (xiv, 194 pages) :  illustrations. 
<br/><br/>Includes bibliographies and index. 
<br/><br/>The three commodity traps : from diamonds to glass --  The deterioration trap : how to manage market power to beat low-end competitors --  The proliferation trap : how to manage multiple threats to your competitive position --  The escalation trap : how to manage the escalating momentum of one-upmanship --  The diamond in the rough : how to keep finding your best competitive position. 
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<br/><br/><label>ISBN: </label>9781422156162 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commercial products.<br/>Consumption (Economics)<br/>Strategic planning.<br/>Competition.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic Books.
<br/><br/><label>LC Class. No.: </label>HF1040  / .B438 2010