TY - BOOK AU - Bradley,Anthony J. AU - McDonald,Mark P. AU - TI - The social organization: how to use social media to tap the collective genius of your customers and employees SN - 9781422142370 AV - HD30 .S635 2011 PY - 2011/// CY - Boston, Mass. PB - Harvard Business Press KW - Management KW - Social aspects KW - Social media KW - Industrial sociology KW - Electronic Books N1 - Title from title screen; 2; 2; b UR - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=674894&site=eds-live&custid=s3260518 ER -