Bradley, Anthony J.

The social organization how to use social media to tap the collective genius of your customers and employees / How to use social media to tap the collective genius of your customers and employees Anthony J. Bradley, Mark P. McDonald. - Boston, Mass. : Harvard Business Press, (c)2011. - 1 online resource.

Title from title screen.

Includes bibliographies and index.



9781422142370


Management--Social aspects.
Social media.
Industrial sociology.


Electronic Books.

HD30 / .S635 2011