The social organization how to use social media to tap the collective genius of your customers and employees /
How to use social media to tap the collective genius of your customers and employees
Anthony J. Bradley, Mark P. McDonald.
- Boston, Mass. : Harvard Business Press, (c)2011.
- 1 online resource.
Title from title screen.
Includes bibliographies and index.
9781422142370
Management--Social aspects. Social media. Industrial sociology.