Li, Charlene. <br/><br/>
Groundswell :  winning in a world transformed by social technologies / 
Charlene Li, Josh Bernoff. 
 - Expandedition. and revised edition. 
 - Boston, Mass. :  Harvard Business Review Press,  (c)2011. 
 - 1 online resource (xv, 332 pages) :  illustrations. 
<br/><br/>Includes bibliographies and index. 
<br/><br/>Understanding the groundswell --  Why the groundswell --  and why now? --  Jujitsu and the technologies of the groundswell --  The social technographics profile --  Tapping the groundswell --  Strategies for tapping the groundswell --  Listening to the groundswell --  Talking with the groundswell --  Energizing the groundswell --  Helping the groundswell to support itself --  Embracing the groundswell --  Tapping the groundswell with Twitter --  The groundswell transforms --  How connecting with the groundswell transforms your company --  The groundswell inside your company --  Attaining social maturity --  The future of the groundswell. 
<br/><br/> Corporate executives struggle to harness the power of social technologies. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. This title explains how to turn this threat into an opportunity. 
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<br/><br/><label>ISBN: </label>9781422143414 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Online social networks--Economic aspects.<br/>Information society--Economic aspects.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic Books.
<br/><br/><label>LC Class. No.: </label>HC79  / .G768 2011