The experience economy /B. Joseph Pine II, James H. Gilmore.
- Updatedition. edition.
- Boston, Mass. : Harvard Business Review Press, (c)2011.
- 1 online resource (xxvii, 359 pages) : illustrations
Revised edition of: The experience economy : work is theatre and every business a stage. 1999.
Includes bibliographies and index.
Preview to the updated edition: Beyond goods and services -- Preview: step right up : Welcome to the experience economy -- Setting the stage -- The show must go on -- Get your act together -- Experiencing less sacrifice -- Intermission: a refreshing experience : Work is theatre -- Performing to form -- Now act your part -- The customer is the product -- Finding your role in the world -- Encore: exit, stage right.
9781422143438 9781322352183
Product management. Marketing. Diversification in industry. Customer services.