TY  - BOOK
AU  - Magretta,Joan
TI  - Understanding Michael Porter: the essential guide to competition and strategy 
SN  - 9781422142295
AV  - HD41 .U534 2012
PY  - 2012///
CY  - Boston, Mass.
PB  - Harvard Business Review Press
KW  - Porter, Michael E.,
KW  - Competition
KW  - Strategic planning
KW  - Management
KW  - Electronic Books
N1  - 2; Competition: the right mind-set --; The five forces: competing for profits --; Competitive advantage: the value chain and your P&L --; Creating value: the core --; Trade-offs: the linchpin --; Fit: the amplifier --; Continuity: the enabler --; Epilogue: a short list of implications; 2; b
N2  - Examines and explains the revolutionary business frameworks of Michael Porter, with examples to illustrate and update Porter's ideas for achieving and sustaining competitive success
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=674881&site=eds-live&custid=s3260518
ER  -