TY  - BOOK
AU  - Sachs,Jonah
TI  - Winning the story wars: why those who tell--and live--the best stories will rule the future 
SN  - 9781422143575
AV  - HF5415 .W566 2012
PY  - 2012///
CY  - Boston, Mass.
PB  - Harvard Business Review Press
KW  - Marketing
KW  - Social aspects
KW  - Storytelling
KW  - Psychological aspects
KW  - Consumers
KW  - Psychology
KW  - Social media
KW  - Publicity
KW  - Advertising
KW  - Narrative medicine
KW  - Personal Narratives as Topic
KW  - Social Media
KW  - Narration
KW  - Anecdotes as Topic
KW  - Electronic Books
N1  - 2; Part one. The broken world of storytelling. The story wars are all around us --; The five deadly sins --; The myth gap --; Marketing's dark art --; Part two. Shaping the future. Interlude: a creation myth for marketers --; Tell the truth, part I: the art of empowerment marketing --; Basic training: identifying your values --; Tell the truth, part II: the hero's journey --; Basic training: designing your core story elements --; Be interesting: freaks, cheats, and familiars --; Basic training: generating your stories --; Live the truth; 2; b
N2  - "The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior --
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=674868&site=eds-live&custid=s3260518
ER  -