Sachs, Jonah. <br/><br/>
Winning the story wars :  why those who tell--and live--the best stories will rule the future / 
Jonah Sachs. 
 - Boston, Mass. :  Harvard Business Review Press,  (c)2012. 
 - 1 online resource (viii, 264 pages) :  illustrations 
<br/><br/>Includes bibliographies and index. 
<br/><br/>Part one. The broken world of storytelling. The story wars are all around us --  The five deadly sins --  The myth gap --  Marketing's dark art --  Part two. Shaping the future. Interlude: a creation myth for marketers --  Tell the truth, part I: the art of empowerment marketing --  Basic training: identifying your values --  Tell the truth, part II: the hero's journey --  Basic training: designing your core story elements --  Be interesting: freaks, cheats, and familiars --  Basic training: generating your stories --  Live the truth. 
<br/><br/> "The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior -- 
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<br/><br/><label>ISBN: </label>9781422143575 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Social aspects.<br/>Storytelling--Psychological aspects.<br/>Consumers--Psychology.<br/>Social media.<br/>Marketing.<br/>Publicity.<br/>Advertising.<br/>Narrative medicine.<br/>Marketing<br/>Personal Narratives as Topic<br/>Advertising<br/>Social Media<br/>Narration<br/>Anecdotes as Topic
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic Books.
<br/><br/><label>LC Class. No.: </label>HF5415  / .W566 2012