Luecke, Richard.

Managing creativity and innovationRichard Luecke. - Boston, Mass. : Harvard Business School Press, (c)2003. - 1 online resource. - The Harvard business essentials series .

Title from title screen.

Includes bibliographies and index.

Types of innovation : several types on many fronts -- The S-curve : a concept and and its lessons -- Idea generation : opening the genie's bottle -- Recognizing opportunities : don't let the good ones slip by -- Moving innovation to market : will it fly? -- Creativity and creative groups : two keys to innovation -- Enhancing creativity : enriching the organization and workplace -- What leaders must do : making a difference.



9781422131763


Technological innovations--Management.
New products--Management.
Creative ability.


Electronic Books.

HD45 / .M363 2003