Werbach, Adam.

Strategy for sustainability : a business manifesto / Adam Werbach. - Boston, Mass. : Harvard Business Press, (c)2009. - 1 online resource (226 pages)

Includes bibliographies and index.

A different way to formulate your business strategy -- Mapping your opportunities : an analysis of society, technology, and resources (STaR) -- Setting your North Star and initiating the TEN cycle : the tools of implementation -- Using transparency to execute your strategy : open up your business for scrutiny -- Engaging individuals : people want to help -- The network of sustainability partners : a company cannot execute its strategy alone -- Leadership at all levels : inspiration as a leadership technique.

More than ever before, consumers, employees, and investors share a common purpose and a passion for companies that do well by doing good. So any strategy without sustainability at its core is just plain irresponsible - bad for business, bad for shareholders, bad for the environment.



9781422136447


Strategic planning.
Sustainable development.


Electronic Books.

HD30 / .S773 2009