TY  - BOOK
AU  - Rinaldi,Francesca Romana
TI  - Fashion industry 2030: reshaping the future through sustainability and responsible innovation 
SN  - 9788885486966
AV  - HD9940 .F374 2019
PY  - 2019///
CY  - Milano
PB  - Bocconi University Press
KW  - Clothing trade
KW  - Environmental aspects
KW  - Moral and ethical aspects
KW  - Fashion
KW  - Sustainability
KW  - Electronic Books
N1  - 1; Intro; Frontespizio; Copyright; Table of Contents; Foreword by Matteo Marzotto; List of Acronyms; Introduction. by Francesca Romana Rinaldi; Credits; Acknowledgements; 1 The Relevance of Responsible Innovation in Fashion. by Francesca Romana Rinaldi; 1.1 Fashion industry and sustainability: synonyms or oxymoron?; 1.2 Increasing interest in CSR; 1.3 From shareholder to shared value; 1.4 The Responsible Fashion Company; 1.5 Responsible innovation: the missing ingredient!; References; 2 One Size Doesn't Fit All. by Francesca Romana Rinaldi; 2.1 Defining the consumers interested in sustainability; 2.2 Does one size fit all?2.3 SDG 12 and sustainable communication in fashion; 2.4 Millennials vs Gen Z: consumer expectations about sustainable fashion; References; 3 Crafting Innovative Business Models in Fashion. by Francesca Romana Rinaldi; 3.1 Innovative business models in fashion; 3.2 The active role of consumers; 3.3 Main drivers of change in fashion: traceability and transparency, circularity, collaborative consumption; 3.4 Responsible innovation: a Renewed Fashion Value Chain model; 3.5 The importance of grassroots innovations for sustainability; References; 4 Enhancing Transparency and Traceability for Sustainable Value Chains in the Garment and Footwear Industry. by Maria Teresa Pisani4.1 A globalized industry with an enormous environmental footprint and societal risks; 4.2 Transparency and traceability as a means to enhance sustainability of a complex and opaque value chain; 4.3 Companies' strategies for sustainable production patterns; 4.4 Meeting an ever-increasing demand for trusted information; 4.5 Challenges and opportunities to achieving value chain traceability and transparency; 4.6 Policy and legislation in support of transparency and traceability of value chains4.7 Conclusions and recommendations; References; 5 Illegitimate Trade in Fashion and Technologies for Traceability and Supply Chain Protection. by Iolanda D'Amato; 5.1 Illegitimate trade and counterfeiting in fashion and luxury; 5.2 Countering illegitimate trade and protecting the legitimate supply chain; 5.3 Technologies for anti-counterfeiting and brand protection; References; 6 Managing Circularity in Fashion. by Francesca Romana Rinaldi and Elisabetta Amadei; 6.1 The need for circularity; 6.2 Circular fashion: main principles and modelsReferences; 7 Collaborative Consumption in Fashion. by Francesca Romana Rinaldi; 7.1 Defining CFC; 7.2 CFC main business models in practice; 7.3 How can consumers benefit from CFC?; 7.4 Inhibitors to CFC from the consumer's point of view; References; 8 The Purpose of Business, B-Corps and Benefit Corporations. by Paolo Di Cesare, Eric Ezechieli, Samira Tasso, Silvia Zanazzi, Nicola Piccolo and Letizia Rigazzi; 8.1 The shareholders paradigm; 8.2 B Corp and Benefit Corporation: the regenerative paradigm; 2; b
N2  - Some key data about the future of the fashion industry highlight the need for immediate action. The increase of clothing consumption will generate an increase in the use of resources and generation of waste. On the other hand, the demand of consumers interested in sustainability is increasing, also in luxury. The book will be investigating the key drivers that are reshaping the fashion industry towards the 4th Industrial Revolution, including traceability and transparency, circularity, collaborative consumption, new technologies, B-corporations. The Author supports the thesis that the most innovative business models in the fashion sector will be based on a value proposition that integrates ethics, aesthetics and innovation, offering product customization, planning the activities for consumer's participation in the company's operations, digitalization, and use of technology in order to optimize the processes along the value chain
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