One America? : presidential appeals to racial resentment from LBJ to Trump /
Nathan Angelo.
- Albany : State University of New York Press, (c)2018.
- 1 online resource.
Includes bibliographies and index.
How have presidents addressed race since 1964? -- Outnumbered to one America : racial rhetoric in Lyndon Johnson's 1964 campaign and Richard Nixon's 1972 campaign -- Back to basic values : Ronald Reagan's 1984 campaign and George H.W. Bush's 1988 campaign -- One America redux : Clinton's 1996 campaign -- New strategies for the right? : George W. Bush's 2004 campaign -- An old message to reach new groups : Obama's 2012 campaign -- Strategy, rhetoric, and the future : does it matter what presidents say about race and ethnicity? -- Epilogue : Trump.
9781438471532
Presidents--Racial attitudes.--United States Presidents--Election--History--United States--20th century. Presidents--Election--History--United States--21st century. Communication in politics--Social aspects--United States. Rhetoric--Political aspects--United States. Political oratory--United States.