TY - BOOK AU - Johnson,David K. TI - Buying gay: how physique entrepreneurs sparked a movement T2 - Columbia studies in the history of U.S. capitalism SN - 9780231548175 AV - HQ76 .B895 2019 PY - 2019/// CY - New York PB - Columbia University Press KW - Gay men KW - United States KW - History KW - Gay erotica KW - Bodybuilding KW - Periodicals KW - Gay consumers KW - Gay business enterprises KW - Gay rights KW - Electronic Books N1 - 2; Introduction --; Emerging from the muscle magazines: Bob Mizer's Athletic Model Guild --; Selling gay books: Donald Webster Cory's "business with a conscience" --; The Grecian Guild: imagining a gay past, and future --; "I want a pen pal!:" Postmaster General Arthur Summerfield and the Adonis Male Club --; Defending a naked boy: Lynn Womack at the Supreme Court --; Consolidating the market: DSI of Minneapolis --; The physique legacy; 2; b N2 - David K. Johnson tells the story of the physique magazine produced by and for gay men to show how gay commerce was not a byproduct of the gay-rights movement but an important catalyst for it. He offers a vivid look into the lives of physique entrepreneurs and their customers, presenting a wealth of illustrations UR - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2018023&site=eds-live&custid=s3260518 ER -