Johnson, David K., <br/><br/>
Buying gay :  how physique entrepreneurs sparked a movement / 
David K. Johnson. 
 - New York :  Columbia University Press,  (c)2019. 
 - 1 online resource. 
 - Columbia studies in the history of U.S. capitalism .
<br/><br/>Includes bibliographies and index. 
<br/><br/>Introduction --  Emerging from the muscle magazines: Bob Mizer's Athletic Model Guild --  Selling gay books: Donald Webster Cory's "business with a conscience" --  The Grecian Guild: imagining a gay past, and future --  "I want a pen pal!:" Postmaster General Arthur Summerfield and the Adonis Male Club --  Defending a naked boy: Lynn Womack at the Supreme Court --  Consolidating the market: DSI of Minneapolis --  The physique legacy. 
<br/><br/> David K. Johnson tells the story of the physique magazine produced by and for gay men to show how gay commerce was not a byproduct of the gay-rights movement but an important catalyst for it. He offers a vivid look into the lives of physique entrepreneurs and their customers, presenting a wealth of illustrations. 
<br/><br/>
<br/><br/><label>ISBN: </label>9780231548175 
<br/><br/><label>LCCN: </label>2018037924 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Gay men--History.--United States<br/>Gay erotica--History.--United States<br/>Bodybuilding--Periodicals--History.--United States<br/>Gay consumers--History.--United States<br/>Gay business enterprises--History.--United States<br/>Gay rights--History.--United States
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic Books.
<br/><br/><label>LC Class. No.: </label>HQ76  / .B895 2019