TY - BOOK AU - Bohling,Joseph TI - The sober revolution: appellation wine and the transformation of France SN - 9781501716065 AV - HD9382 .S634 2018 PY - 2018/// CY - Ithaca PB - Cornell University Press KW - Wine industry KW - France KW - History KW - 20th century KW - Wine and wine making KW - Marks of origin KW - Electronic Books N1 - 2; Under the influence --; The imperative of intervention --; Quantity or quality? --; Drinking and driving --; Europeanizing the revolution --; Conclusion : terroir vs. McWorld; 2; b N2 - "This book inverts our understanding of French wine by showing how the celebrated regional appellation system was a deliberate capitalist strategy to take advantage of global markets, as opposed to an inherently traditional way of making and classifying wine"-- UR - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1939612&site=eds-live&custid=s3260518 ER -