Bohling, Joseph, 1978-

The sober revolution : appellation wine and the transformation of France / Joseph Bohling. - Ithaca : Cornell University Press, (c)2018. - 1 online resource

Includes bibliographies and index.

Under the influence -- The imperative of intervention -- Quantity or quality? -- Drinking and driving -- Europeanizing the revolution -- Conclusion : terroir vs. McWorld.

"This book inverts our understanding of French wine by showing how the celebrated regional appellation system was a deliberate capitalist strategy to take advantage of global markets, as opposed to an inherently traditional way of making and classifying wine"--



9781501716065

2018016576


Wine industry--History--France--20th century.
Wine and wine making--Marks of origin--History--France--20th century.


Electronic Books.

HD9382 / .S634 2018