The sober revolution : appellation wine and the transformation of France /
Joseph Bohling.
- Ithaca : Cornell University Press, (c)2018.
- 1 online resource
Includes bibliographies and index.
Under the influence -- The imperative of intervention -- Quantity or quality? -- Drinking and driving -- Europeanizing the revolution -- Conclusion : terroir vs. McWorld.
"This book inverts our understanding of French wine by showing how the celebrated regional appellation system was a deliberate capitalist strategy to take advantage of global markets, as opposed to an inherently traditional way of making and classifying wine"--
9781501716065
2018016576
Wine industry--History--France--20th century. Wine and wine making--Marks of origin--History--France--20th century.