TY  - BOOK
AU  - Eskridge,Sara K.
TI  - Rube tube: CBS and rural comedy in the sixties 
SN  - 9780826274175
AV  - PN1992 .R834 2018
PY  - 2018///
CY  - Columbia
PB  - University of Missouri
KW  - CBS Television Network
KW  - History
KW  - Country life on television
KW  - Situation comedies (Television programs)
KW  - United States
KW  - History and criticism
KW  - Television programs
KW  - Social aspects
KW  - 20th century
KW  - Popular culture
KW  - Electronic Books
N1  - 2; 2; b
N2  - "Historian Sara Eskridge examines television's rural comedy boom in the 1960s and the political, social, and economic factors that made these shows a perfect fit for CBS. The network, nicknamed the Communist Broadcasting System during the Red Scare of the 1940s, saw its image hurt again in the 1950s with the quiz show scandals and a campaign against violence in westerns. When a rival network introduced rural-themed programs to cater to the growing southern market, CBS latched onto the trend and soon reestablished itself as the Country Broadcasting System. Its rural comedies dominated the ratings throughout the decade, attracting viewers from all parts of the country. With fascinating discussions of The Andy Griffith Show, The Beverly Hillbillies, Petticoat Junction, and other shows, Eskridge reveals how the southern image was used to both entertain and reassure Americans in the turbulent 1960s"--
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1925387&site=eds-live&custid=s3260518
ER  -