Political communication & strategy :  consequences of the 2014 midterm elections / 
 Political communication and strategy 
edited by Tauna S. Sisco, Jennifer C. Lucas, Christopher J. Galdieri. 
 - First edition. 
 - Akron, Ohio :  The University of Akron Press,  (c)2017. 
 - 1 online resource (xi, 165 pages). 
 - Bliss institute series .
<br/><br/>Includes bibliographical references. 
<br/><br/>Introduction : political communication and strategy : consequences of the 2014 midterm elections /  Primaries and political communication : the nationalization of congressional primaries /  Partisan extremity in the 2014 midterm elections : how primaries and incumbency influence polarized position-taking on campaign websites /  Political communication and the Republican wave : party branding. marketing and mobilization in 2014 and beyond /  Selling the donkey : Democratic campaign rhetoric and framing in Republican states /  Pussyfooting around November? : a longitudinal analysis of politicians' Twitter use in 2014 /  Outside influence and political communication : following the money : the impact of outside group expenditures in the 2014 U.S. House elections /  You've got mail : direct-mail strategies in the New Hampshire U.S. Senate race /  Strategy, issues, and the South : the 2014 election and the culmination of southern realignment /  The solid South : campaign issue strategies in the 2014 southern Senate races /  Construction of marginalized interests : the social construction of women's interests in the 2014 and 2010 midterms/ Vincent Vecera and Danielle Currier --  Racial attitudes and emotional responses to Senate candidates in New Jersey /  Tauna Sisco, Jennifer Lucas, and Christopher Galdieri --  Robert G. Boatright --  Kevin Parsneau and Christopher Chapp --  Kenneth M. Cosgrove --  Neal Allen and Brian K. Arbour --  Matthew A. Shapiro, Libby Hemphill, and Jahna Otterbacher --  Jeff Gulati and Victoria A. Farrar-Myers --  Dante J. Scala and Tegan O'Neill --  David A. Hopkins --  Caleb Orr, Dylan Brugman, Suzanne Fournier Macaluso, and Cindy Roper --  David P. Redlawsk, Natasha Altema McNeely, and Caroline J. Tolbert. 
<br/><br/>
<br/><br/><label>ISBN: </label>9781629220949 9781629220956 
<br/><br/><label>LCCN: </label>2017048362 
<br/><br/><label>Subjects--Corporate Names: </label><br/>United States. Congress --Elections--2014.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in politics--United States.<br/>Political campaigns--History--United States--21st century.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic Books.
<br/><br/><label>LC Class. No.: </label>JK1968 2014  / .P655 2017