Wife, Inc. : the business of marriage in the twenty-first century /
Suzanne Leonard.
- New York : New York University Press, (c)2018.
- 1 online resource.
- Critical cultural communication .
Includes bibliographies and index.
Introduction: the wife industry -- Enterprising wives: dating as labor in hard times -- Almost wives: emotional regulation, marriage television, and the plight of the modern bride -- Return of the housewife: putting an icon back to work -- From basketball wives to extreme cougar wives: niche marketing the wife brand -- Good wives: public infidelity and the national politics of spousehood.
9781479853045
Marriage--History--United States--21st century. Wives--United States. Marriage in popular culture.