Bartholomew, Mark, 1971-

Adcreep : the case against modern marketing / Mark Bartholomew. - Stanford, California : Stanford Law Books, an imprint of Stanford University Press, (c)2017. - 1 online resource

Includes bibliographies and index.

Advertising on trial -- Colonizing new advertising spaces -- The new market research -- From market share to mindshare -- Sellebrity -- Stopping adcreep.

Adcreep explores the brave new world of modern advertising, how it works, the social threats it poses, and how American law has failed to reign in the onslaught of invasive marketing technologies.



9781503602182

2016040663


Advertising laws--United States.
Marketing--Law and legislation--United States.
Advertising--Social aspects--United States.
Marketing--Social aspects--United States.


Electronic Books.

KF1614 / .A337 2017