TY  - BOOK
AU  - Alvarez,Steven J.
TI  - Selling war: a critical look at the military's PR machine 
SN  - 9781612348179
AV  - DS79 .S455 2016
PY  - 2016///
CY  - Lincoln
PB  - Potomac Books, an imprint of the University of Nebraska Press
KW  - Alvarez, Steven J.
KW  - United States
KW  - Army Reserve
KW  - Officers
KW  - Biography
KW  - Iraq War, 2003-2011
KW  - Public opinion
KW  - Political aspects
KW  - Public relations and politics
KW  - History
KW  - 21st century
KW  - Communication in politics
KW  - Mass media
KW  - Information warfare
KW  - Iraq
KW  - Electronic Books
N1  - 1; Insulation --; The Coalition Provisional Authority Days --; The Iraqi Face --; The Blog of War --; David versus Goliath --; Iraqi Media Team --; Training the Iraqi Ministries --; Arab Media --; Al-Jazeera --; Fallujah --; Public Affairs --; Western Media --; Epilogue; 2; b
N2  - "In the spring of 2004, army reservist and public affairs officer Steven J. Alvarez waited to be called up as the U.S. military stormed Baghdad and deposed Saddam Hussein. But soon after President Bush's famous PR stunt in which an aircraft carrier displayed the banner 'Mission Accomplished, ' the dynamics of the war shifted. Selling War recounts how the U.S. military lost the information war in Iraq by engaging the wrong audiences--that is, the Western media--by ignoring Iraqi citizens and the wider Arab population, and by paying mere lip service to the directive to 'Put an Iraqi face on everything.' In the absence of effective communication from the U.S. military, the information void was swiftly filled by Al Qaeda and, eventually, ISIS. As a result, efforts to create and maintain a successful, stable country were complicated and eventually frustrated. Alvarez couples his experiences as a public affairs officer in Iraq with extensive research on communication and government relations to expose why communications failed and led to the breakdown on the ground. A revealing glimpse into the inner workings of the military's PR machine, where personnel become stewards of presidential legacies and keepers of flawed policies, Selling War provides a critical review of the outdated communication strategies executed in Iraq. Alvarez's candid account demonstrates how a fundamental lack of understanding about how to wage an information war has led to the conditions we face now: the rise of ISIS and the return of U.S. forces to Iraq"--
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ER  -