TY  - BOOK
AU  - Quelch,John A.
TI  - Consumers, corporations and public health: a case-based approach to sustainable business 
SN  - 9780190235130
AV  - RA427 .C667 2016
PY  - 2016///
CY  - Oxford, New York
PB  - Oxford University Press
KW  - Commerce
KW  - Public health
KW  - Economic aspects
KW  - Health promotion
KW  - Professional corporations
KW  - National health services
KW  - Public Health
KW  - economics
KW  - Health Promotion
KW  - methods
KW  - Health Services
KW  - Professional Corporations
KW  - Electronic Books
N1  - 2; Johnson and Johnson : the promotion of wellness; John A. Quelch and Carin-Isabel Knoop --; Colgate-Palmolive Incorporated : superior anti-cavity toothpaste; John A. Quelch and Margaret L. Rodriguez --; Royal Caribbean Cruises Limited : safety, environment and health; John A. Quelch and Margaret L. Rodriguez --; Carolinas healthcare system : consumer analytics; John A. Quelch and Margaret L. Rodriguez --; Philips healthcare : marketing the healthsuite digital platform; John A. Quelch and Margaret L. Rodriguez --; Cancer screening in Japan : market research and segmentation; John A. Quelch and Margaret L. Rodriguez --; Dumb ways to die : advertising train safety (A), (B), and (C); John A. Quelch --; CVS health : promoting drug adherence; Leslie K. John, John A. Quelch, Robert Huckman --; The slingshot : improving water access; John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop --; Vaxess Technologies, Inc; John A. Quelch, Margaret L. Rodriguez --; AccessHealth CT : marketing affordable healthcare; John A. Quelch and Michael Norris --; 23andMe : genetic testing for consumers (A) and (B); John A. Quelch and Margaret L. Rodriguez --; Demarketing soda in New York City; John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop, Christine Snively --; Fresno's social impact bond for asthma; John A. Quelch and Margaret L. Rodriguez --; E-cigarettes : marketing versus public health; John A. Quelch and Margaret L. Rodriguez --; Rana plaza : workplace safety in Bangladesh (A) and (B); John A. Quelch and Margaret L. Rodriguez --; Note on mobile health care; John A. Quelch and Margaret L. Rodriguez; 2; b
N2  - 'Consumers, Corporations, and Public Health' assembles 17 case studies at the intersection of business and public health to illustrate how each side can inform and benefit the other
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ER  -