Consumers, corporations and public health :  a case-based approach to sustainable business / 
edited by John A. Quelch. 
 - First edition. 
 - Oxford ;  New York :  Oxford University Press,  (c)2016. 
 - 1 online resource :  illustrations 
<br/><br/>Includes bibliographies and index. 
<br/><br/>Johnson and Johnson : the promotion of wellness /  Colgate-Palmolive Incorporated : superior anti-cavity toothpaste /  Royal Caribbean Cruises Limited : safety, environment and health /  Carolinas healthcare system : consumer analytics /  Philips healthcare : marketing the healthsuite digital platform /  Cancer screening in Japan : market research and segmentation /  Dumb ways to die : advertising train safety (A), (B), and (C) /  CVS health : promoting drug adherence /  The slingshot : improving water access /  Vaxess Technologies, Inc /  AccessHealth CT : marketing affordable healthcare /  23andMe : genetic testing for consumers (A) and (B) /  Demarketing soda in New York City /  Fresno's social impact bond for asthma /  E-cigarettes : marketing versus public health /  Rana plaza : workplace safety in Bangladesh (A) and (B) /  Note on mobile health care /  John A. Quelch and Carin-Isabel Knoop --  John A. Quelch and Margaret L. Rodriguez --  John A. Quelch and Margaret L. Rodriguez --  John A. Quelch and Margaret L. Rodriguez --  John A. Quelch and Margaret L. Rodriguez --  John A. Quelch and Margaret L. Rodriguez --  John A. Quelch --  Leslie K. John, John A. Quelch, Robert Huckman --  John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop --  John A. Quelch, Margaret L. Rodriguez --  John A. Quelch and Michael Norris --  John A. Quelch and Margaret L. Rodriguez --  John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop, Christine Snively --  John A. Quelch and Margaret L. Rodriguez --  John A. Quelch and Margaret L. Rodriguez --  John A. Quelch and Margaret L. Rodriguez --  John A. Quelch and Margaret L. Rodriguez. 
<br/><br/> 'Consumers, Corporations, and Public Health' assembles 17 case studies at the intersection of business and public health to illustrate how each side can inform and benefit the other. 
<br/><br/>
<br/><br/><label>ISBN: </label>9780190235130 9780190235154 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce.<br/>Public health--Economic aspects.<br/>Health promotion.<br/>Professional corporations.<br/>National health services.<br/>Commerce<br/>Public Health--economics<br/>Health Promotion--methods<br/>Health Services<br/>Professional Corporations
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic Books.
<br/><br/><label>LC Class. No.: </label>RA427  / .C667 2016